The logo for Knights
We created a new logo for the American hockey school Central Rhode Island Knights Youth Hockey.
We had to create a new logo for the hockey club Knights which would reflect the club specificity: players learn not only to play hockey but to play it in a team, to be a leader on ice and outside. The current logo was a little bit out of date and we wanted to create something more bright and modern which would look good on corporate club's production.
We changed the logo's form and removed a secondary text leaving only the club name and its key visual element - a knight's helmet. The new logo looks more modern and bright and comply with all initial requirements.
A classic color triad was used in design consisting of white, red and black.
The new logo looks good on printed production as well as on a player's form and clothes: T-shorts, baseball caps, sweatshirts and different accessorises.
Below you can see possible variants of using the new logo on promotional items: T-shirts, badges and backpacks for hockey club members. The new logo is well seen on different colors and textures.