Working with SM we faced a complex task: we had to develop the company’s personal account and reinvent its brand visualization.
Branding & Logos
SM is specialized in developing security systems and monitoring different spheres: from private houses to major financial organizations. That’s why the logo concept of each product is based on the iris which can mean both monitoring and identification in security systems.
Developing the user account’s design we had to make all important information displayed in one screen.
The mobile version of the website was based on the same philosophy.
SM users got an opportunity to manage subscriptions on the company’s products.
One of the main tasks of the video is a demonstration of the new design on different classes of devices.